“Fast, easy, free/cheap…” That’s what we heard about publishing an eBook edition of a paper book. After all, people said, how difficult can it be to take a PDF and make it digital? Quite difficult, actually.
Ellen Gottesdiener and I should have anticipated that publishing eBook editions of our paper book Discover To Deliver: Agile Product Planning and Analysis would be a complex endeavor. In our careers, we have been involved in re-platforming software products (applications)–and we’ve rarely encountered a re-platforming project that is straightforward. Our eBook editions were no exception.
To eBook or Not to eBook
Even before we published the paperback version of Discover To Deliver, folks requested a digital version. We analyzed the profile of our primary readers. Challenges in converting the book’s visual language, illustrations, models and examples for a virtual reading audience worried us. Other concerns included the evolving eBook industry, its splintered standards, and the end-product usability issues driven by the increasing variations in devices (tablets, readers, smartphones) on which people access books. Weighing the value proposition of paper vs. digital, we decided to initially go paper.
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