Posts tagged product management

Product Management: The Time is Now

ProjectManagementFestival

We talk a lot in the lean/agile community about the crucial importance of the “product owner”—the Scrum term for the person who has ultimate responsibility for the product. Indeed, this person is the champion of the product—and that’s why I prefer the role name “product champion.” You need this person for any type of product (software, system, service, or a combination) and for any context of usage (whether your product is sold commercially or is used for internal IT).

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Agile Product Partners: Friends or Frenemies?

It continues to baffle me.

Clients share their struggles managing three, four, or five different product owners (or, as we refer to them, product champions). Delivery teams end up abandoning deployable software right before the end of an iteration or release.

Why?

It’s because the product champions can’t agree among themselves, or with the delivery team, on what to ship. As a result, the team members spend too much time in ineffective meetings and not enough time building high-quality software that delivers value.

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Announcing the release of Discover to Deliver: Agile Product Planning & Analysis

by Mary Gorman and Ellen Gottesdiener

We are pleased to announce our book Discover to Deliver: Agile Product Planning and Analysis is now available.

Discover to Deliver provides the essential planning and analysis practices you need to collaboratively deliver high-valued products. It gives you a visual language to streamline and simplify your planning and analysis. You and your team get practical guidance in how to collaborate continually to discover and deliver an evolving product.

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